If you are selling pushchairs and your advert is showing up on a 24-year-old single male's Facebook feed, the likelihood of making a sale is slim. If you run a Facebook advert and are targetting everyone the social platform can reach, I can guarantee the return on investment would be poor. If you could work with one demographic every day, who would that be? What would you help them do and what value could you deliver? If it doesnt excite you, then it will make your business unsustainable. You need to be excited about who you work with. It may seem obvious but if you enjoy working with someone, the process is often much easier and the results obtained are often much better. Ask Yourself Who Would You Like To Work With This will be key for your potential clients who are making a purchase decision.Ħ. If your ideal client likes to research and gain assusurance from other customers before they invest, then ensure you have an online facility where people can leave reviews and feedback. If, for example, your ideal client purchases impulsively, ensure that you have a website with a card payment facility. It's important that you know the purchasing habits of your ideal client so you can ensure they have the right resources there to make a purchase. Some take the time to research, read reviews and look at alternative options within the market. Identify How They Make Their Buying Decisions If you find your vehicle running low on fuel, you would visit a fuel station in order to fill up.ĥ. For instance, if you find yourself feeling like you have aches and pains, you are likely to seek the services of a physiotherapist. If you can identify a challenge your ideal client currently faces and "bridge the gap" from their problem to a solution, it's likely you will find yourself in high demand. People often make a purchase for one of two reasons: They have a desire they would like to be fulfilled or they have a problem that they need to be solved. If, for example, you are a fitness trainer who targets brides-to-be, knowing that your ideal client has a goal of dropping two dress sizes ahead of her big day will instantly appeal to her and have her listening to what you have to say. Knowing what your ideal client aspires to achieve can be key information for putting together suitable marketing content.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |